Interesting day talking at the London Active Summit about why Millennials are drawn to ethical investments and why it will come to define the investment industry as Millennials get older.

55% of investors claim that they would like their money to go on impact investing however 73% have never been offered such investments. When will the time come when ‘ethical investing’ will just be called ‘investing’? I was drawn to making four key points: 

  1. Why Millennial ethical priorities won’t diminish as they get older
  2. Why Millennials are a different breed of investors to previous generations
  3. Why Millennials will favour active rather than passive investments
  4. And how Millennials will expect the industry to evolve over the next ten years

Last year, the head of Blackrock, Larry Fink, in his annual letter to CEO’s, made the point that profit can’t come at the expense of purpose – he’s right. 

‘Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.’

 

Millennials, as the Financial Crash generation, believe this to their core.