Dr Eliza Filby
Speaker, Writer, Consultant
Generations Expert, Historian of Contemporary Values
I’m an academic, speaker and broadcaster specialising in Generational Intelligence. I am currently writing a book on the history of generations and I also give speeches and act as a consultant for companies dealing with a challenging multi-generational environment from recruiting Gen Z to retaining Millennial talent through to practical tips on how to deal with a multi-generational client or employee base.
For the first time in history we have four different generations competing in the workplace and marketplace, all with separate ways of working, communicating and expectations of these relationships.
Forget the outdated emphasis on Millennials, the biggest challenge facing business now is how to manage and maintain a multi-generational and diverse workforce and consumer-base.
The types of questions I research include:
How can we engage with Millennials as they move to becoming savers, parents, managers?
What can policymakers and business do to aid the inevitable and unprecendented transference of wealth and assets from Babyboomers to their Millennial kids?
Who are the New Kids on the Block – Gen Z; and how can business engage with them?
If Babyboomers upload the most to Facebook, how are they redefining what it means to be ‘old’?
Why are Generation X the hardest to retain in the workplace and the most ignored demographic in the market place?
Why do millennials in Asia have more in common with Babyboomers than their Millennials peers in the West?
I work with companies wishing to market and manage across the generations.
I have advised companies from private banks to magic circle law firms, from the beauty industry to government departments.
Past clients include: Barclays Bank, Pictet Bank; F&C Investment Trust; RGM International; Bank of Montreal, the UK’s Ministry of Defence; global hotel group, IHG; publishing industry bible ‘The Bookseller’; VICE media, global hairdressing brand, Toni& Guy; and leading manufacturer, Procter and Gamble.
As someone who has lectured and researched this topic for a number of years, has taught Millennials and Gen Z undergrads in China as well as the UK, and also co-runs a graduate training business, I have a pretty good idea of how the landscape is changing.
