I’m an academic, writer and broadcaster specialising in contemporary values and the generations. In 2015 I published a book about Margaret Thatcher and her religion and have subsequently become interested in those born during her reign: Millennials. My current research explores this group and the complex intergenerational landscape now dominating politics, work and the marketplace, not just in the UK, but across the globe.
Politics is divided along generational lines and the Generation Gap is fragmenting the workplace, while marketeers and HR departments are having to grapple with the new cohort coming through, Gen Z. For the first time in history we have four different generations competing in the workplace and marketplace, all with separate ways of working, communicating and expectations of these relationships. Forget the outdated emphasis on Millennials, the biggest challenge facing business now is how to manage and maintain a multi-generational and diverse workforce and consumer-base. There’s too much talk these days of technological disruption to business; the greatest disruption is coming from people, not machines.
The types of questions I’m seeking to address include: Is intergenerational unfairness real or imagined by Millennials? Why do Babyboomers upload the most to Facebook? Why are Gen Z the most mentally-equipped generation in history? How did Gen X go from punk to protocol? Why do Millennials prioritise an in-work gym over an in-work pensions scheme? Why do millennials in Asia have more in common with Babyboomers than their Millennials peers in the West?
My analysis is rooted in data, my primary interest is the values which lie behind this behaviour, not just for the younger cohorts, but also Babyboomers and Gen X who are currently redefining middle and old age.
I work with companies wishing to market and manage Millennials and Gen Z. Past clients include Pictet Bank, Ministry of Defence, Global Hotelier IHG, Toni & Guy, RSM, Procter and Gamble, and creative agency JustSo London. As someone who has lectured and researched this topic for two years, has taught Millennials and Gen Z undergrads in China as well as the UK, and also runs a business herself, I have a pretty good idea of how the landscape is changing.
“Eliza not only has a superb command of the Millennials issue, but is a clear, engaging and witty speaker. She held the attention of a diverse audience of senior wealth and asset management professionals and handled the Q&A in a spontaneous and lively manner. Eliza combines academic rigour with the practical experience of a successful businesswoman. It’s a winning combination.”
Stephen Barber, Head of Group Communications, the Pictet Group
“Eliza has an exceptional grasp of what is happening intergenerationally – the Gens X, Y and Z especially. She has complete grasp of her data whilst being an excellent warm communicator.”
Julia Hobsbawm OBE, Founder of Editorial Intelligence and author of Fully Connected
“Eliza Filby is one of the most original scholars of her generation. As much at home in contemporary politics as in history, she ranges over a vast field with an acute intelligence and sovereign command of her material.”
Daniel Johnson, Editor, Standpoint Magazine
“God and Mrs Thatcher is the most serious and penetrating study on the intellectual and religious origins of Thatcherism to have been written.”
Charles Moore, Former editor of the Telegraph and Thatcher’s authorised biographer