Historian of the Present

Dr Eliza Filby decodes the forces reshaping how we work, live, love and age, helping people understand what’s changing and navigate what comes next.

Sunday Times Bestselling Author of Inheritocracy

Founder of All Relative and Creator of It’s All Relative.

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About Eliza
The Generational Blueprint

The Generational Blueprint™

Dr Eliza Filby's practical framework for understanding how generational change is reshaping the modern workplace and how organisations can respond.

Explore The Generational Blueprint™

It’s All Relative

Eliza’s weekly Substack newsletter and YouTube show exploring the forces reshaping how we work, earn, parent, love and live.

Explore It’s All Relative

Substack | YouTube

Dr Eliza Filby has been selected for Goalhanger's Accelerator Programme

Goalhanger Accelerator

Dr Eliza Filby has been selected for Goalhanger's Accelerator Programme, supporting the growth of It's All Relative and its conversations on work, wealth, family and generational change.

Read the announcement in The Hollywood Reporter.

Sunday Times’ Bestseller

Paperback and audiobook out now

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  • "Witty and evidence-driven... offers a compelling analysis from start to finish" - Sadiq Khan

  • "Refreshingly frank" - New Statesman

  • "Admirably honest about a taboo ... packed with interviews" - The Times

  • "Both funny and important – it’s like a mash-up between Dolly Alderton and The Economist ..." - Rowan Pelling

  • "A brilliant book" - Amol Rajan

  • "A very welcome book on one of the biggest social changes in Britain today" - David Willetts

  • “Very illuminating” - Roddy Doyle

Big Ideas, Real Impact.

We help organisations understand and navigate the demographic, technological and cultural forces reshaping work, wealth and society.

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Trusted by organisations including

Adidas, organisation Dr Eliza Filby has worked with
L&G, organisation Dr Eliza Filby has worked with
Aviva, organisation Dr Eliza Filby has worked with
Warner Brothers, organisation Dr Eliza Filby has worked with
Google, organisation Dr Eliza Filby has worked with
Schroders, organisation Dr Eliza Filby has worked with
Adaptavist, organisation Dr Eliza Filby has worked with
EssilorLuxottica, organisation Dr Eliza Filby has worked with
KPMG, organisation Dr Eliza Filby has worked with
PwC, organisation Dr Eliza Filby has worked with
Kodak Alaris, organisation Dr Eliza Filby has worked with
Arthur Cox, organisation Dr Eliza Filby has worked with