“We’re not just living through change, we’re living through the collapse of old certainties. The question ‘How do we keep up?’ feels daunting, maybe it should be: ‘What do we choose to carry forward?’”
About Dr Eliza Filby
Dr Eliza Filby is a Sunday Times bestselling historian, author and founder of All Relative, a platform helping organisations understand how wealth, work and family life are being reshaped in the twenty-first century. Combining historical insight with contemporary data, she helps organisations recognise the deeper and longer-term forces rewriting our world, from generational change and the future of work to the shifting dynamics of wealth, class, ageing and family life.
Author & Researcher
Eliza is the author of three books. Her latest, Inheritocracy: It's Time to Talk About the Bank of Mum and Dad (2024), explores the rise of generational wealth and the growing role of family money in shaping opportunity. The book became a Top Ten Sunday Times bestseller.
In recognition of her research on generational change, she was awarded the Europa Forum Millennial Leaders Award.
Advisory & Speaking
Through All Relative, Eliza works with global corporations, financial institutions and professional services firms to help leaders understand the social and economic forces transforming modern life, from generational change and AI-driven workplaces to the evolving landscape of wealth and social mobility.
She has advised and spoken to senior leaders across international business, governments and professional institutions. Her clients and collaborators include organisations such as Cisco, UBS, Pictet and Aviva, while All Relative counts PwC, LGT and Julius Baer among its clients.
She has partnered with Google Education on the rise of AI and the future of learning, advised Schroders on the growth of female financial independence, and guest lectured at Harvard Law School on the future of the legal profession.
It’s All Relative
Alongside her research and advisory work, Eliza writes and speaks widely about the economic and cultural forces shaping the twenty-first century. She is the author of the weekly It's All Relative newsletter, exploring the changing dynamics of work, wealth, family and generational identity.
She is also the creator and host of It's All Relative, the companion YouTube show. The project was recently selected for Goalhanger's inaugural Accelerator Programme, and was described by The Hollywood Reporter as "an exploration of generational shifts, wealth and social history."
Writing & Media
Eliza's writing has appeared in the Financial Times, Newsweek and The Spectator. She writes a fortnightly money column for The Times and a monthly work column for City A.M., and regularly appears across international media including the BBC, Bloomberg and NBC, as well as podcasts such as Trevor Noah's What Now?
Academic Background
Before launching All Relative, Eliza built her career as both an academic and entrepreneur. She holds a PhD in contemporary history from the University of Warwick and has lectured at King's College London and Renmin University in Beijing.
During this time she also founded GradTrain, a platform supporting graduates navigating the future of academic research and professional development.
Eliza's work sits at the intersection of history, business and public life. Whether advising global organisations, speaking to corporate leaders or writing for a wider audience, she helps people understand the long-term demographic, economic and social forces shaping the world we live in today.
Photos of Eliza (Zip file download)