Family wealth and the Great Wealth Transfer

Generational insight for advisers navigating long-term wealth transitions

The largest transfer of private wealth in modern history is underway.

Over the next two decades, trillions will move between generations — reshaping family dynamics, client expectations, and the role of the adviser.

We work with wealth managers, IFAs and private banks supporting families as wealth moves across generations. Our work spans both mass-affluent advice and UHNW family wealth, where the underlying dynamics are often similar, but the context, scale and delivery are very different.

Our focus is not financial structuring. It is behavioural and generational insight.

The Strategic Context: What is changing

The Great Wealth Transfer is not simply a technical event. It is behavioural, cultural and relational.

Today’s advisers are navigating a landscape shaped by:

  • Longer lives and delayed inheritance timelines

  • Rising housing constraints and reliance on family support

  • Increasing intergenerational financial dependency

  • A growing cohort of financially literate but values-driven heirs

  • A widening gap between those with inherited support and those without

  • New pressure points spilling into working lives, care responsibilities and retirement planning

This shift is changing not only how wealth is passed on, but how clients build it, talk about it, and expect it to be managed.

What this work includes

We work with wealth management firms, private banks, IFAs, workplace providers and family offices managing multi-generational client relationships. This work is particularly relevant for organisations navigating succession, continuity and long-term client trust.

Our work is designed to move beyond commentary and into practical relevance, we help advisers understand where the pressure points now are and what that means in practice for advice, workplace provision and family wealth conversations.

Depending on your objectives, this can include:

  • Insight briefings and structured learning for adviser teams

  • Research-led thought leadership programmes for client engagement

  • Bespoke webinar or event series translating generational shifts into actionable themes

  • Executive sessions for relationship managers and senior leadership

  • Support for firms thinking about succession, continuity and relationship handover

  • Discreet intergenerational sessions in UHNW contexts, shaped around values, governance and stewardship

  • Work focused on emerging generations, including early strategic thinking around Gen Alpha

All work is grounded in behavioural insight, generational analysis, and commercial realism — designed to strengthen long-term client trust and engagement.

Contact

If you would like to explore how this work could support your firm or client base, please get in touch.

Please email Alex, Head of Sales, Marketing and Partnerships, for more information.