Partnerships
Ideas in Partnership
Eliza collaborates with leading organisations, brands and media partners to explore demographic change, generations, work, wealth and family through research, insight and thought leadership. Combining rigorous analysis with engaging storytelling, these collaborations help turn complex ideas into conversations that reach wider audiences.
Featured Partnerships
Google Search × Marketing Week: Understanding the future of search
Eliza collaborated with Google Search and Marketing Week to explore how AI and generational change are reshaping search, discovery and consumer behaviour. The partnership brought together Google's perspective on the future of Search with Eliza's expertise in demographic and generational change, helping marketers understand how people are finding and evaluating information in an AI-first world.
L&G: Changing the conversation about retirement
L&G partnered with Eliza to help people think differently about retirement and long-term financial wellbeing. Drawing on the findings of Building Financial Futures Across a Lifetime, Eliza translated the report's research into personal, accessible storytelling, helping bring an important financial issue to wider audiences through It's All Relative and social media.
adidas: Understanding Gen Z's relationship with energy
As part of the global launch of the Ultraboost 5, adidas commissioned Eliza to explore Gen Z's relationship with energy, burnout and physical wellbeing. Combining international research with her expertise in generational change, Eliza examined the cultural shifts influencing how younger people think about exercise, performance and wellbeing.
