“How to Engage with Millennial Investors’, F&C Investment Fund 150th Anniversary, London, March 2018
I have lectured at some of the world’s leading universities including LSE, Cambridge and Harvard. I have disseminated my research to varied audiences from senior executive business leaders to Church of England priests, from hedge-funders to hairdressers. Since 2015 I have been delivering talks on my chief area of expertise: the Generation Gap.
In the age of artificial intelligence, emotional intelligence (i.e. understanding people) is paramount. I help businesses get to grips not just with their millennial and Gen Z employees but with the ‘Generation Gap’ in their office: how are the different generations operating within the company and what practical things can be done to harmonise these relations?
I offer tailored talks rooted in data, global perspective and historical context enabling companies to rethink their recruitment and retention strategies. I’m there to smash preconceptions, get the audience thinking and give an outsider’s perspective on what is an increasingly challenging issue for business.
In an age of rising expectations ushered in by digital media, it is a truism that employers need to treat their employees like consumers and their consumers like employees. Nowhere is this more important than when dealing with the new kid on the block: Gen Z. I work with companies and agencies who want to understand the under 20s: their tastes, habits and values. How are they different from Millennials? How will they mature as consumers, voters, workers?
The fact is however that there are more multi-generational households in the UK than their has been since World War Two while it is the over-60s not the under-30s who have the most disposable income and leisure time. It is therefore foolish to prioritise one generation over another. Multi-generational politics, consumption and households are becoming the new normal and businesses need to learn to ‘talk’ across the generations.
How are Generation Z different from Millennials? The Bookseller Conference, December 2017
For Testimonials please see below. For speaking enquiries please use the contact form
‘Eliza not only has a superb command of the Millennials issue, but is a clear, engaging and witty speaker. She held the attention of a diverse audience of senior wealth and asset management professionals and handled the Q&A in a spontaneous and lively manner. Eliza combines academic rigour with the practical experience of a successful businesswoman. It’s a winning combination.’ Stephen Barber, Head of Group Communications, the Pictet Group
‘Eliza has an exceptional grasp of what is happening intergenerationally – the Gens X, Y and Z especially. She has complete grasp of her data whilst being an excellent warm communicator.’ Julia Hobsbawm OBE, Founder of Editorial Intelligence and author of Fully Connected
‘It’s been an absolute pleasure working with Eliza. The Millennials project was both inspiring and enlightening and her findings have been invaluable to TONI&GUY and label.m. Eliza’s approach worked really well with us as a company and was very well received by all of my team and we have loved working with her. Each individual who attended the Millennials project came away with an entirely positive outlook on a variety of situations & I can truly say it’s made our company even more encouraged to continue to succeed.’ Sacha Mascolo-Tarbuck, Global Creative Director, Toni & Guy, Label.M
‘Eliza has an exceptional ability to help senior executives in their 40’s and 50’s ‘+’ understand the value-systems and life-aspirations that drive millennial and generation z workplace behaviour; what to accommodate and what not to indulge.’ Peter O’Kane, Chairman Strategy International, the UK’s leading C-level private business network
‘It is a near impossible feat to talk about millennials or marketing without sounding ignorant or patronising. Dr Eliza Filby is fresh, compelling and relevant. She is able to command her audience’s attention with ease and her insights leave you questioning everything you thought you knew.’ Richard Ascott, Creative Agency, JustSoLondon
‘Eliza was entertaining, engaging and relevant and I would not hesitate to recommend her for other speaking engagements.’ Kate Owen, Financial and Business Risk, Thomson Reuters
‘Eliza gave the opening keynote at the FutureBook conference in December 2017, and she was a huge success. The speech absolutely fitted our brief – Eliza expertly tailored her insights into inter-generational behaviours, and Gen Z in particular, to be relevant and helpful for the book trade. Her presentation style was clear and energised, her attitude passionate and professional, and I’d work again with her in a heartbeat.’ Molly Flatt, Associate Editor, The Bookseller | FutureBook
To the Square Mile Investment consulting company to help them get to grips with the Millennial Generation – what do they value, what do they prioritise and how will they be investing their money in the future? The key issue facing the industry is the transference of wealth from Babyboomers to their Millennial children – how can this be navigated? And what will the ramifications be?
To VICE media for their Adobe Creative Jam to talk about how Gen Z are consuming media. Adobe are partnering with VICE on Project Rush – an amazing video editing app which will bring a whole new level of creativity and professionalism to news on the go! Gen Z are a breed of broadcasters who have been video and photo documenting their lives since their were 12-13, for VICE to get to the next stage, they need to embrace the Snap Generation and put the power in their hands. Co-creation is the way forward!
To Knightsbridge for CityWire’s Next Gen Forum to discuss how investors can engage with Millennial generation – Millennials will not expereince the classic three stage life of Babyboomers, but will have a much more multi-stage, agile life cycle. The question is, can the industry, which has been living off the Babyboomer Buck for too long, adapt to the next Generation? Full report here
I was fortunate enough to work with the Women in Business Forum which tasked me with running three focus groups on Millennials and Gen Z workers to understand how attitudes to work are changing and what expectations they have for their career and specifically, the role that women’s networks might play in all this. I presented these findings to the group at Buckingham Palace chaired by the Countess of Wessex.
Of the contributions from the focus groups, these I thought were particularly illuminating:
‘I don’t think any of us will ever be financially stable’ female, 17
‘I have been here 6-7 years and I’ve changed jobs five times’ female, early thirties
‘I don’t think we shall have a choice to have babies earlier; I don’t think we will have made enough dosh to have kids. My worry is that I shall leave it too late. Hopefully I shall accidentally get pregnant and just do it’ female, 18
‘we will be working longer than our parents so shared parental leave should be allowed’ male, mid-twenties
Great to be part of NICE systems annual conference – to speak on Generation’s Y and Z and how they are changing consumer expectations – with voice recognition and the rise of chat bots – are we seeing the end of the dreaded call centre?
Fun and engaging morning addressing the Financial Times’ FT 125 group on Generation Z: how they differ from Millennials in their values and their emerging identity as citizens, workers and consumers. Generation Z see themselves as a brand – this poses a challenge to companies seeking to employ and market to them.